As a true BBQ enthusiast, Tom Bertels was increasingly consulted by his friends for BBQ tips, which he collected on his blog Barbecoa.be

When he decides to participate in the Belgian Championship Low & Slow BBQ, things go fast! Together with his teammate Dimitri, they become Belgian BBQ Champion in 2022 in the Ribs category. They are also the only Belgian team allowed to go to the World Championship BBQ in Lynchburg, Tennessee, and end up in 4th place with their BBQ sauce! Afterwards, they achieved a 13th place at the World Championship BBQ in Texas, in the Ribs category.

But it didn't stop there. In 2024, Tom will win 3 Belgian titles - not only overall, but also in both the Ribs and Brisket categories. As icing on the cake, he will become Vice European BBQ Champion 2024 in the Brisket category.

Meanwhile, rubs and sauces are being developed and released. These products are not only appreciated locally - they are gaining international recognition.

His Perfect Blend BBQ Sauce wins the Gold Medal at the International Flavor Awards and takes 2nd place at the prestigious American Royal BBQ Sauce Contest.

The Holy Grail rub follows with a Silver Medal at the International Flavor Awards 2025, while its Base for Taste rub previously won a Silver Medal at the International Flavor Awards 2023.

From hobby griller to multiple champion - Tom's journey proves that passion, perfection and perseverance lead to world class results.

Welcome to Barbecoa - where champions share their secrets!